ServEssentials Customer Service Manual (downloadable PDF)

William Riggs
Billy Riggs and Bruce Loeffler's booklet that describes hundreds of essential tips for frontline employees to provide stellar customer service.


This little booklet (29 pages) was written by Billy Riggs and Bruce Loeffler, former Customer Service trainer at Disney World in Orlando, Florida. It is a handy description of hundreds of simple and practical tips you can use to improve customer service in any business or organization. You may instead purchase the flash drive, on which the pdf version comes included.

DUPLICATION PROHIBITED. If you want to give one to every employee (a great idea, by the way!), contact us for a bulk discount or the rights to print and/or email many copies.

NOTE: This is a booklet is only 29 pages long.



Video of Billy Performing the World’s Second-Best Card Trick!

Watch as Billy Riggs presents this funny routine for 1500 people in Houston in August of 2023, and does it in every show. BTW, this is the world’s best stage card trick. He’ll be happy to do the absolute world’s best card trick for you in person, but it’s too small to do for more […]

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IT DOESN’T HAVE TO BE THIS WAY! The photo above depicts the way many people perceive the leadership process: complicated. But my diagram is much simpler: It’s a mountain. True leaders function from the mountaintop. Mere bosses languish at the bottom. As if that weren’t already simplistic enough, it’s a purely binary arrangement. You’re either […]

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THE BOSS A boss and a leader are not the same things. In fact, they’re almost opposites. A boss is one who employs a series of carrots and sticks, perks and threats, promises and punishments to leverage employees into doing tasks they’d rather not do. The boss must convince staff members that their lives will […]

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