(224 pages) The Magic Touch challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience re-imagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also includes in-depth discussion questions in each chapter to help teams peek behind the veil to ignite their professional brand of dazzling customer service that will grow clientele to a whole new level.
Successful businesses know that the most effective and least expensive way to distinguish a company from the competition is to provide dazzling customer service. Attempting to differentiate yourself from your rivals by slashing prices sacrifices profits and drives competitors to do the same. Improving quality is essential, but is often incremental and therefore invisible to consumers. However, riveting and memorable encounters with customers linger in their memories and transform them from mere shoppers into enthusiastic advocates for your business. Discover the twelve ways you can dazzle your customers, and learn specific techniques you can put to work right away as author, motivator, and speaker Billy Riggs reveals the secrets of rendering, The Magic Touch.
KINDLE OR E-READER VERSION must be purchased from Amazon.com here.
TABLE OF CONTENTS
Preface………………………………………………………. 7
Introduction………………………………………………. 9
SECTION ONE:
THE OLD WAYS CHALLENGED
Chapter 1
Dazzle Them with Convenience…………………. 27
Chapter 2
Dazzle Them with Speed……………………………. 37
Chapter 3
Dazzle Them with Price……………………………… 45
Chapter 4
Dazzle Them with Service………………………….. 57
Chapter 5
Dazzle Them with Service Recovery……………. 71
Chapter 6
Dazzle Them with Status…………………………… 85
Chapter 7
Dazzle Them with Quality…………………………. 95
Chapter 8
Dazzle Them with Friendliness…………………. 105
Chapter 9
Dazzle Them with Relationship………………… 121
Chapter 10
Dazzle Them with Fun…………………………….. 131
Chapter 11
Dazzle Them with Atmosphere………………… 141
Chapter 12
Dazzle Them with User-Friendliness…………. 151
SECTION TWO: THE MAGIC TOUCH
Chapter 13
The Greatest Show on Earth……………………… 161
Chapter 14
The Critics Get Their Day………………………… 175
Chapter 15
Good Isn’t Good Enough…………………………. 189
About the Author……………………………………. 213
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